Lots of thoughts about all this, but overall I think it’s just as right as it is wrong…

Let me explain this in 3 simple points:

1. It’s true in that most commercial products are not ready fit for any military customers, hence a new DefTech company will run into most of the core issues defined in the video.

2. It’s false in that warfare and military needs continually evolve, and the bleeding edge of scientific development is always sought out for military application. The commercialization of that developmental application is a HUGE win for a small number of lucky companies.

3. Now let’s assume you are in the majority of companies facing the typical issues defined in the video, and not the lucky few, so what are you to do? Speak loud and often in the most applicable and appropriate public spaces to draw the military customers to you. I absolutely disagree that military customers are not on social media, and it’s a FANTASTIC place to be seen and get a conversation started. The question is simply how are you shaping that conversation, and have you honed that engagement plan for maximum effectiveness.

Youtube Video Link: >>Click here<<